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Notes from Homiere
Product updates, market analysis, and what we're learning about AI-era real estate — from the team building Homiere.
When an AI recommends one option over another, does it follow the search ranking or its own judgment?
We rotated an identical product page through every search position and asked the model to rank the options. Position bought almost nothing; what was on the page decided everything — and reformatting the same facts as an FAQ made them read as thinner.
Read Article →What happens to a well-known brand's facts when the AI reads a page that disagrees
We fed models a single confident page contradicting facts they demonstrably knew about famous brands. They adopted the false facts about 95 percent of the time — but pushed back hard on novel claims. The difference is the playbook.
Read Article →How AI answer engines handle a business they have never heard of
In a controlled experiment, models refused to describe businesses they didn't know — until they could search. Then they repeated 92–93% of whatever the retrieved page said, confidently, as though they had always known it.
Read Article →